Johal Andrew

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Amazon is the world's largest e-commerce platform, which is gaining momentum every year and winning audiences from new regions. According to statistics , the company's net income for 2022 was $514 billion. The United States ranks first in the ranking of countries with the highest profits with $356 billion. European countries are in second and third place: Germany with net sales of $33.6 billion and the United Kingdom, whose income amounted to $30 billion.

This article will discuss how to join the European segment of Amazon and become part of a rapidly developing e-commerce market with huge potential.

Amazon EU: 5 Reasons to Conquer the European Market
Amazon is an American company that was founded as a local on page seo service online bookstore. Today, the official websites of this retailer are also registered in Belgium, France, Italy, Poland, Spain, Sweden and the Netherlands.

Entering the European Amazon is recognized as a promising way to earn money. Why this is profitable for entrepreneurs, we will figure it out further.

Increasing the target audience . According to statistics , Amazon's European marketplaces serve more than 500 million people. There are also several other facts that speak in favor of entering the European market:
86% of the UK population makes purchases on this marketplace;




Amazon.de (Germany) is the leader in terms of annual revenue, three times ahead of its direct competitor Otto – their figures are 13.876 million and 4.500 million euros, respectively;
Amazon analysts estimate that small and medium-sized businesses sold 1.8 billion items on their European platforms in 2020.
Diversification of risks. Working in markets of different countries allows to reduce possible losses caused by fluctuations in sales. For example, entrepreneurs get the opportunity to take advantage of increased demand during holidays, which vary depending on the region.
Lower level of competition . According to statistics , 38% of active Amazon sellers work for the United States audience. At the time of the study, their number was more than 1.1 million people, while in the leading European markets of Germany and the United Kingdom there were 244 and 281 thousand sellers, respectively. This means that working on Amazon EU, an entrepreneur has a better chance of offering a unique product and getting his target audience.
Good reputation of the marketplace . Amazon cannot be called an absolute monopolist on the European market, but a survey conducted by PostNord shows that in many countries this platform still leads among buyers. These include Italy, Great Britain, Spain, Germany and France.
Well-established logistics . Amazon's developed order fulfillment infrastructure allows sellers to view Europe as a single market, working for several countries at once. At the same time, they can always be sure that goods will be delivered to customers as quickly as possible.
Want to expand your business? The European Amazon marketplace provides maximum opportunities for this. The main thing is to understand all the features of this process, which is what we suggest you do next.
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