Johal Andrew

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Did you know that a B2B company that publishes blog articles generates 67% more leads per month?than those who don't? Impressive, isn't it? It might even be enough to make you want to start writing blog posts for your business right away. The only problem is how you're going to find the time to do it. Note: This guest post was written by David Ghrenassia from the creative copywriting blog Writing an article takes time Writing relevant, persuasive, and engaging content that generates leads can take even more time . write a blog post in one hour flat One day you'll have ideas flowing and you'll write a month's worth of content in advance, while other days you'll have no inspiration or desire to write.

The same is true for professional writers who experience bulk email campaigns exactly the same irregularity in their level of inspiration . Blogging is necessary for creating fresh SEO content that Google loves, as well as for connecting and sharing relevant information with your customers (or audience) and driving traffic to your website . If you're not writing blog posts as part of your content strategy, here are some striking facts that will surely change your mind: Websites with a blog have an average of 434% more indexed pages 47% of customers viewed 3-5 pieces of content before engaging with a sales representative 94% of people who share blog posts do so because they think.



It might be useful to others 51% of business owners say their blog content is “very important” or “absolutely essential” to creating a cohesive buyer journey Blogs are considered the fifth most trusted source of information online So are you ready to start your blog? If so, follow these steps to write your blog post in less than an hour. 1. Create an idea bank Don't wait until you have a "big idea" to start writing an article. The truth is, blog post ideas will come to you at unexpected and random times—sometimes during the night, other times during meetings, or maybe just while chatting with a client. Instead of letting the idea slip away, create an idea bank where you can write down your ideas, even if they seem like bad or half-developed ideas at first glance.

The first step in generating ideas might be to think about all the products or services you offer and look at them individually, asking yourself: What are the barriers preventing your prospects from making a purchase? By addressing the concerns people might have about your business and offerings, you give yourself the best chance of improving your lead generation efforts . The second way to generate ideas is to audit your blog’s popular content. One of the best ways to identify the type of content that will delight your audience is to look at content that has already proven itself. To easily identify popular content , you can rely on the following 3 indicators : number of views, number of likes/shares and time spent on the page.
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